It makes sense if you’re caught off guard by the brand-new collaboration between the perpetually affordable IKEA and Ben Gorham, founder and creative force behind Byredo’s luxury fragrance, fashion, and beauty empire. But similar to how Virgil Abloh’s collection put a “Wet Grass” rug on our wish list, the latest designer collaboration from IKEA just works. And fortunately for fans who flock to Gorham's olfactory prowess, the new launch is all about how home fragrances can make you feel that much more at home.
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